Variable Universal Life Insurance

Variable life insurance is a type of permanent life insurance that can give you a balance between permanent protection and the potential to build up cash value1 through underlying investment options. Variable universal life insurance gives you flexibility and choice and may be a good option if you want to take a hands-on approach to your life insurance protection.

We have multiple variable life insurance products from which you can choose, based on your risk tolerance and needs. Work with a financial professional who can help determine which product would be best for you.

View Variable Life Insurance Prospectus

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Policies We Offer

Consider when you are looking for VUL Protector® PruLife Custom Premier II®
Death benefit Provide death benefit protection for your loved ones no matter when you die Provide death benefit protection for your loved ones no matter when you die
Cash value growth potential The opportunity for cash value growth so you may have money later on to use for supplementing your retirement income, helping to pay expenses, donating to a favorite charity, or some other major purchase1 The opportunity for cash value growth so you may have money later on to use for supplementing your retirement income, helping to pay expenses, donating to a favorite charity, or some other major purchase1
Business needs Appropriate for deferred compensation, key person, split-dollar arrangements, executive bonus Appropriate for deferred compensation, key person, split-dollar arrangements, executive bonus

Policies We Offer

Product features and benefits VUL Protector® PruLife Custom Premier II®
At a glance Guaranteed death benefit no matter how the market performs, with the opportunity to build cash value through asset allocations Death benefit protection with the opportunity to build cash value through investment options
Protection A death benefit guarantee helps ensure that, no matter how your policy’s investments perform, your loved ones will receive the death benefit when you die You have a valuable death benefit for those who rely on you
Cash value potential You have the potential to accumulate cash value by investing a portion of your premiums in investment options. It can be added to the death benefit that’s paid upon your death or you can use the cash value while you’re alive.1 There may be consequences for using the policy’s cash value so you will want to consult with a qualified advisor before doing so You have the potential to accumulate cash value by investing a portion of your premiums in investment options. It can be added to the death benefit that’s paid upon your death or you can use the cash value while you’re alive.1 There may be consequences for using the policy’s cash value so you will want to consult with a qualified advisor before doing so
Flexible investment choices and tools Choose from 16 asset allocation portfolios, a money market3, and a fixed-rate option. Several free features and tools are available to help you adjust your policy to changes in your personal circumstances, risk tolerance, and fluctuations in the market Choose from a wide variety of investment options that cover a spectrum of asset classes and styles plus a fixed-rate option. Several free features and tools are available to help you adjust your policy to changes in your personal circumstances, risk tolerance, and fluctuations in the market
Customize You can add extra protection to your policy that can help you feel even better about getting it. Some of the extras can advance a portion of your death benefit, pay an additional benefit if you die as a result of an accident, and more. (Additional costs apply) You can add extra protection to your policy that can help you feel even better about getting it. Some of the extras can advance a portion of your death benefit, pay an additional benefit if you die as a result of an accident, and more. (Additional costs apply)

 

1Life insurance policy cash values are accessed through withdrawals and policy loans. Interest is charged on loans. In general, loans are not taxable. However, withdrawals are taxable to the extent they exceed basis in the policy. Loans outstanding at policy lapse or surrender before the insured’s death will cause immediate taxation to the extent of gain in the policy. Unpaid loans and withdrawals reduce cash values and policy benefits. They also negate any guarantee against lapse. If a policy is a Modified Endowment Contract (MEC), distributions (including loans) are taxable to the extent of income in the policy. An additional 10 percent federal income tax penalty may apply to those distributions. You may wish to consult your tax advisor for advice regarding your particular situation.

2Within limits. Under IRS rules, if you pay too much money into the policy, it may no longer be treated as a life insurance policy that receives favorable tax treatment. Paying too much money into your policy can cause it to become a modified endowment contract (MEC), which is taxed less favorably than a policy that is not a MEC. For distributions from a MEC prior to age 59 ½, a federal income tax penalty may apply. Distributions (including loans) are taxable to the extent of income in the contract, and an additional 10% federal income tax penalty may apply. However, the death benefit is still generally received income tax free pursuant to IRC§101(a). Please consult a tax advisor.

3 An investment in a money market fund is not insured or guaranteed by the Federal Deposit Insurance Corporation or any other government agency. Although a money market fund seeks to preserve the value of your investment at $1 per share, it is possible to lose money by investing in such a fund

VUL Protector (Policy form number VULNT-2009) and PruLife Custom Premier II (Policy form number VUL-2005) are issued by Pruco Life Insurance Company, in all states except New York, where they are issued by Pruco Life Insurance Company of New Jersey, 213 Washington Street, Newark, NJ 07102. They are offered through Pruco Securities, LLC (member SIPC), 751 Broad Street, Newark, NJ 07102. All are Prudential Financial companies. Each is solely responsible for its own financial condition and contractual obligations.

Investors should consider the investment objectives, risks, and charges and expenses carefully before investing in the contract, and/or underlying portfolios. The prospectus and, if available, the summary prospectus, contains this information as well as other important information. A copy of the prospectus(es) may be obtained from www.prudential.com. You should read the prospectus(es) carefully before investing.

It is possible to lose money by investing in securities.

All guarantees are subject to the financial strength and claims-paying ability of the issuer. These products may not be available in all states.


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